Margrét ATH, portfolio

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I am a graphic designer
currently situated in
→Stockholm, Sweden
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Vanitas looks at the concept of vanity, how it has evolved through time and how it appears to us today. Is vanity a vice? Why? Who decides that it is? Within the book I consider amongst other things biblical ideas about vanity, and look at manifestations of vanity within art history. Is it vain to look in a mirror or to share your selfie on the internet? To pursue and avoid one’s vanity can create a vicious circle. The typeface Vanitas Display takes inspiration from the semiology of vanity; decay, gentle smoke from an exstinguished candle, embellishment and ornamentation. Its readability is not a priority, the vanity is revealed by putting its form and aesthetics first.
    BA graduation project from the Iceland University of the Arts, exhibited at Kjarvalsstaðir in May 2019. Leifur Wilberg Orrason photographed the exhibition.